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Want More Qualified Prospects
To Convert Into Customers?
Generate More Leads By Setting Up Lead Generation Systems,
And Implementing Strategies That Convert Them Into Sales
Studies show that the number one issue facing
businesses today is not having enough qualified prospects.
To succeed and thrive, every business needs a constant source
of high-quality prospects, yet most businesses either don't have
the resources, the time, or just do not have the expertise to
The 4 Critical Factors of Lead Generation:
- Cost - The dollar amount you pay for each new lead.
- Conversion Rate - The percentage of new leads that
"convert" into sales.
For example, if you buy 100 leads and 10 buy, your conversion
rate is 10%.
- Unit of Sale - How much they buy during their first
- Residual Value - The average total sales amount each
new customer brings in over the average lifetime of their
relationship with your business.
Until you know all four factors, you don't know know the whole
situation. For example, many business owners will state...
"Our leads cost us
$25, and our new customers cost $100."
But what they're not calculating are the following critical
factors that mean even more to their business...
- What do they bring in the first sale?
- How often do they come back?
- What's the average total profit?
So, don't standardize them all together because you could have
$100 leads coming from one source that are 1000 times better
than $5 leads coming from another source.
The best solution is to set up "lead generation systems"
which produce a continuous supply of highly-qualified
leads. Your lead generation system should have the following
A Turnkey System – After initial set-up,
a lead generation system requires minimal effort to sustain
and run. Essentially, it can be put on "autopilot"
Generates Contact Information – Your
lead generation system will generate the names, addresses,
and email addresses of prospects that are interested in learning
more about your product or service.
Permission – Your prospects will
give you permission to contact them and perform your sales
presentation about your product or service.
Builds Trust - Creates a positive relationship
of trust and positions you as the "the" authority
in your industry when it relates to your product or service.
(Tells your “Core Story.")
Predictable results - Your lead generation
system(s) will work like a control knob. You can turn it up
when you need more business, or set it at a level that maintains
What Are The Best Sources Of Leads?
In any given industry, there are a myriad of potential lead sources
that can be used to supply your business with highly-qualified
sales leads. Some are very simple and inexpensive to set-up, others
are more involved. Some will give you a trickle of leads, others
will produce a flood. The following is a list of lead generation
sources that you can use for marketing your product or
Advertising – Bid on precisely targeted
keywords at the pay-per-click search engines such as Google
AdWords and Yahoo!
Optimization – Optimize
your web site for the search engines
Referral Marketing Systems
- Turn your customers into a lead source
Advertising – Newspapers, magazines,
trade publications, web sites, e-zines
Commercials – Radio, television
Direct Mail – Precisely targeted
opt-in e-mail or postal mail
Telemarketing – Phone calls to precisely
targeted lists of prospects
Affiliate Program – Partner with
others online to sell your product
Strategic Partnerships - Partner with others
offline to sell your product
Generate leads and increase your sales by adding lead generation
systems into your business. To learn more about lead generation
systems, sign up for a free consultation.
Call 541-280-3363 or Sign Up For Your Free Consultation.
Learn how you can get more results from your current marketing
budget. Optimize your web site to and increase your leads, sales, referrals,
and profits. Click Here For More
For more information about Interactive Marketing and the web
site traffic building and conversion rate optimization
services we offer, call us at 541.280.3363
or fill out our form for a FREE consultation.
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