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Home > Ways We Can Help > Generate Qualified Leads

Want More Qualified Prospects
To Convert Into Customers?

Generate More Leads By Setting Up Lead Generation Systems,
And Implementing Strategies That Convert Them Into Sales

Studies show that the number one issue facing businesses today is not having enough qualified prospects. To succeed and thrive, every business needs a constant source of high-quality prospects, yet most businesses either don't have the resources, the time, or just do not have the expertise to acquire them.

The 4 Critical Factors of Lead Generation:

  1. Cost - The dollar amount you pay for each new lead.
  2. Conversion Rate - The percentage of new leads that "convert" into sales.
    For example, if you buy 100 leads and 10 buy, your conversion rate is 10%.
  3. Unit of Sale - How much they buy during their first purchase.
  4. Residual Value - The average total sales amount each new customer brings in over the average lifetime of their relationship with your business.

Until you know all four factors, you don't know know the whole situation. For example, many business owners will state...

"Our leads cost us $25, and our new customers cost $100."

But what they're not calculating are the following critical factors that mean even more to their business...

  • What do they bring in the first sale?
  • How often do they come back?
  • What's the average total profit?

So, don't standardize them all together because you could have $100 leads coming from one source that are 1000 times better than $5 leads coming from another source.


The best solution is to set up "lead generation systems" which produce a continuous supply of highly-qualified leads. Your lead generation system should have the following elements...

  1. A Turnkey System – After initial set-up, a lead generation system requires minimal effort to sustain and run. Essentially, it can be put on "autopilot" after set-up.

  2. Generates Contact Information – Your lead generation system will generate the names, addresses, and email addresses of prospects that are interested in learning more about your product or service.

  3. Permission – Your prospects will give you permission to contact them and perform your sales presentation about your product or service.

  4. Builds Trust - Creates a positive relationship of trust and positions you as the "the" authority in your industry when it relates to your product or service. (Tells your “Core Story.")

  5. Predictable results - Your lead generation system(s) will work like a control knob. You can turn it up when you need more business, or set it at a level that maintains your business.

What Are The Best Sources Of Leads?

In any given industry, there are a myriad of potential lead sources that can be used to supply your business with highly-qualified sales leads. Some are very simple and inexpensive to set-up, others are more involved. Some will give you a trickle of leads, others will produce a flood. The following is a list of lead generation sources that you can use for marketing your product or service...

  • Search Engine Advertising – Bid on precisely targeted keywords at the pay-per-click search engines such as Google AdWords and Yahoo!

  • Search Engine Optimization – Optimize your web site for the search engines

  • Referral Marketing Systems - Turn your customers into a lead source

  • Advertising – Newspapers, magazines, trade publications, web sites, e-zines

  • Commercials – Radio, television

  • Direct Mail – Precisely targeted opt-in e-mail or postal mail

  • Telemarketing – Phone calls to precisely targeted lists of prospects

  • Affiliate Program – Partner with others online to sell your product

  • Strategic Partnerships - Partner with others offline to sell your product

Generate leads and increase your sales by adding lead generation systems into your business. To learn more about lead generation systems, sign up for a free consultation.

Start today...

Call 541-280-3363 or Sign Up For Your Free Consultation. Learn how you can get more results from your current marketing budget. Optimize your web site to and increase your leads, sales, referrals, and profits. Click Here For More Info

For more information about Interactive Marketing and the web site traffic building and conversion rate optimization services we offer, call us at 541.280.3363 or fill out our form for a FREE consultation.


Interactive Marketing
19565 Buck Canyon Road Bend, Oregon 97702
Tel: 541.280.3363