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Use Tested And Proven Marketing And Sales Systems
In my article titled "Marketing
In The New Millennium," I illustrate that selling used
to be simple, but due to the “information age” those
days are long gone. Today's consumer and business decision-maker
has "Gigabytes" of information at their
fingertips, and they know how to use it to make informed decisions...
on their own terms. The result of this phenomenon is increased
competition, choices, and sales resistance.
To win the consumer or business decision-maker, the most successful
entrepreneurial companies have evolved from being "sales
oriented" to using "superior marketing
operations" to sell their products or services.
Since we believe wholeheartedly in systemizing, we like to call
them marketing and sales systems.
The Critical Difference Between Marketing And Sales…
Marketing is the process of attracting attention, raising the
interest of your target market, and influencing their decision-making
process. It is the tool that educates and prepares your prospects
and then compels them to respond. Your marketing gives your sales
team the opportunity to close sales rather than chasing them down.
Selling is the process of closing (selling) prospects that you
have "pre-conditioned" with your marketing messages
to contact you and purchase your product. The critical element
of sales is having prospects contact you who want to talk to you,
and want to hear how you can benefit them.
That is the critical difference between your marketing and selling
Questions To Ask Yourself…
Ask yourself the following questions to discover if you can improve
your marketing and sales systems.
Would you increase your results if you were to…
Use market data, facts, and statistics
to position your company as the best choice in the market,
and support the need for your company?
Use current trends to show that your product
is important and needed?
Use interesting third-party facts, statistics,
and "Wows" that get your company noticed, remembered,
Use "PAIN Points" that motivate
your prospects to buy faster since pain outsells gain by a
factor of 10 times?
Set the "buying criteria" for
purchasing your type of product and why your company is the
Use referral marketing systems, letters,
and scripts to turn every customer into an additional referral
Use powerful proven marketing and sales materials
such as sales letters and sales scripts that improve everyone’s
Use a tested and proven systems that follow-up
to re-sell, upsell, downsell, and cross-sell?
Sun Tzu, of the best selling book "Art Of War",
stated that "The number
one essential to victory is when your troops are animated in the
same spirit." In other words, everyone
on your staff should be working from the same playbook. Your "playbook"
should contain powerful marketing materials such as your…
- Product and service information
- Sales letters
- Phone scripts
Every market niche has a smaller number of "ideal
buyers" versus "all other buyers." The
best buyers buy faster and help you gain faster social acceptance
in your market(s). The fastest way to build your business is to
target the best customers with a "laser-focused"
approach using powerful marketing and sales systems.
To learn more about marketing and sales systems, sign up for a
Call 541-280-3363 or Sign Up For Your Free Consultation.
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site traffic building and conversion rate optimization
services we offer, call us at 541.280.3363
or fill out our form for a FREE consultation.
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