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How to Launch a New Website and
Quickly Attract Traffic and Generate Sales
So… you’ve got a great product (or service) and your website is
now optimized to be a sales conversion machine. Now it’s time for
the next piece of the puzzle… getting targeted visitors to your
website so they’ll buy.
This article covers the most effective methods for getting a quick
surge of immediate traffic to your site. Plus, you’ll learn the most
effective methods for building long-term, sustainable traffic and
getting top rankings in the search engines.
Step 1: Announce your
Site with a Press Release
A simple 1-page press release can be the most powerful marketing
tool in your arsenal. Why? Because a press release is an effective
way to get your news distributed across the internet news channels
for generating market awareness, in-bound links for SEO and new
visitors to your website.
Launch your site (or newly re-designed site) with a
"BANG!" by first
sending out a press release to your industry’s media via
personalized email and across the internet news channels (Google
News, Yahoo News, etc.) by way of www.prweb.com or www.prleap.com.
Be sure to use the correct format for your press release as outlined
here:
Press release format
Step 2: Start Up a
Pay-Per-Click Campaign
The very best way to create instant and sustainable traffic is
through pay-per-click (PPC) search engine advertising with Google
AdWords, Yahoo! Search Marketing Solutions and MSN adCenter. In
fact, according to the Jupiter Media Metrix "Online Advertising
Effectiveness" study, advertisers are receiving the highest
return-on-investment from pay-per-click search when compared to
other forms of advertising.
But, before you jump into the competitive arena of PPC advertising
you'll need to do a couple things to ensure you’ll get a positive
return on your investment (instead of running up big credit card
bills!). To win with PPC you need to make absolutely sure your
website converts visitors to sales. Use the strategies outlined here
to increase landing page conversion rates.
When starting out, set a budget you can live with and have a backend
product on your site to at least pay your breakeven costs for the PPC advertising. Make sure your website is set up for
collecting
leads as well to ensure your PPC advertising pays off in the
short-term and long-term.
Step 3: Create and
Launch a Free (or low cost) Blog
After your PPC campaign is set up and making you a profit, now it’s
time to do the things that will really build your business and give
you a healthy ROI over the long-term week-after-week and
year-after-year. Now it’s time to build your natural search engine
rankings and traffic with the most powerful search engine
optimization tactic available today… Blogging.
Having a blog allows you to use the powerful "Blog and Ping" method
of getting keyword optimized backlinks to your website for SEO and
it’s also a good way to generate sustained traffic from the “Blogosphere.”
We accomplish this by creating a blog and submitting it to hundreds
of blog directories such as Technorati, Furl, Digg, etc.
You can start your blog today by signing up for a free Blogger
http://www.blogger.com/ account, or for just few hundred bucks you
can have a pro build you a WordPress http://www.wordpress.org/ Blog
with all the “bells ‘n whistles.”
After your blog is ready to launch, submit your blog’s rss feed to
the rss feed submission sites and
blog directories.
This can take over 6 hours to do, but the results are great. Just
submit your url to as many blog directories as you can and you'll
receive a bunch of one way links and good rankings in the search
engines. If you’re short on time or don’t know where to submit your
blog, click here or hire a pro.
http://www.interactivemarketinginc.com/blog-directories.html
If you want to maximize the links and traffic you receive from your blogging efforts,
consistently posting at least 2 to 3 blog posts
per week will REALLY help increase your traffic.
Step 4: Submit your
Website to the Internet Directories
Links are the fundamental building blocks of the Internet and Search
Engine Optimization. Having links pointing to your site is what
makes your site visible and are vital to ranking high in the search
engines. Getting your site submitted to the Internet directories
like Open Directory www.dmoz.org and others is a great way to build
you a foundation of keyword optimized links and tap into a new
source of qualified visitors.
Like the blog directories, submitting to the Internet directories
can take over 6 hours to do, but the results are great. Just submit
your url to as many Internet directories as you can and you'll
receive a bunch of one way links and good rankings in the search
engines. If you’re pressed for time, outsource this work and pay
someone to submit your website to the list of Internet directories
here:
http://www.interactivemarketinginc.com/internet-directories.html
Step 5: Write and Submit
Expert Articles
Writing expert articles and getting them published on other sites is
the ultimate online marketing strategy. Why? Because your
well-written articles can be used for the following advantages:
- Generating one-way in-bound links for boosting your search rankings;
- Attracting laser-targeted "ready to buy" visitors
to your website;
- Positioning you as THE expert in your industry or market.
So every week write and submit an article to your industry’s
websites, media, and the article syndication websites. For more
information about article syndication see:
http://www.interactivemarketinginc.com/authority-sites.html
Be Consistent and
Persistent
If you invest just 2 hours a day for 2 weeks implementing these
marketing tactics you’ll see a big return on investment in the form
of increased sales. For example, if you stick with this plan you'll
have thousands of links pointing to your website and a bunch of
traffic due to your search engine rankings and one way links within
just a few weeks. If you continue using these methods, you can
dominate your market and double or even quadruple your profits.
NOTICE:
If you think this all sounds like work… well IT IS! No goal worth
accomplishing will happen for you without a little "elbow grease."
But to sweeten the deal, there is a way to make this pay off even
bigger for you. This is done by simply thinking bigger.
For example, the best way to market your website and business is to
become a trusted source of content and information in your industry.
More specifically… the best way to do this is to write a book or an ebook! Set aside 1-2 hours a day writing content, and as you’re
writing your book you’ll also be using the content for posting to
your blog, writing and distributing your articles and adding keyword
optimized content to your website.
In other words, you’ll be building your business while writing your
book! When your book is done in 3-12 months you’ll have another
profit source, plus your book will make you a recognized expert in
your industry which can be leveraged to get you a big share of the
market.
By the way… this is exactly how you leave your competition in the
dust:
- By setting your company up as THE best choice in your market by
offering valuable content and tips;
- And then getting your message in front of your target market
through strategies like blogging, distributing press releases and
articles, adding keyword optimized content to your site, and setting
up your autoresponder to follow-up with your website visitors, etc.
In Conclusion:
PPC, Press Releases, Blogs, Articles and Search Engine Optimization
are today's most effective methods for generating a quick surge of
immediate traffic to your site as well as long-term sustainable
traffic for building your business. If you consistently use these
marketing tactics you will see a big return on investment in the
form of increased sales.
Matt Hockin is President of Interactive
Marketing, Inc., an Internet marketing company specializing in
helping businesses increase sales and leads by maximizing website
search engine visibility and "sales-ability" through the process of
Website Optimization.
Contact us now for a free price quote
on our search engine marketing services by calling Matt Hockin
at 866.279.5785 or by clicking here.
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