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YOU ARE HERE: Home > Marketing Tips > Multivariable Testing Tools

Boost Your Sales By 25, 100, Even 250% (or more) With Multivariable Testing Tools That  Improve Your Web Page Conversion Rates

Conversion Rate OptimizationIf you want to continually increase your sales and keep you ahead of the competition, continually testing new ideas, words and techniques to improve your web site's performance is the key.

Test Everything…

  • A simple headline change can produce a 1,900% increase in income
  • Colors of your background could catapult your sales by up to 30%
  • Adding audio to your order page could increase your sales by 437%
  • Changing the wording on your order buttons could boost sales by 319%

To truly measure and continually improve your web site and ROI, site statistics software should be used to analyze your results. We suggest using "Web Analytics" software like “ClickTracks” and “Multivariable Testing” (or “Taguchi”) software like “MultiTrack Generator” to answer your important questions such as:

  • Which headline generates the best response?
  • What words work best for your offer copy and order buttons
  • What is the ROI of your marketing campaigns?
  • Which visitor groups are converting into customers?
  • Where are the bottlenecks in the sales path?

When you test and improve consistently to accumulate a 17% boost here, a 114% increase there, a 0.5% higher response here, a 213% improvement there... then over time you can easily double your sales when you add it all up! If you’re truly serious about maximizing your results, continuously test, track, and improve the important elements of your web site (and marketing materials).

Contact us now for a free price quote on our conversion rate optimization services by calling Matt Hockin at 866.279.5785 or by clicking here.

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Interactive Marketing, Inc.
61236 Brittle Brush Street Bend, Oregon 97702
Toll Free: 866.279.5785
Tel: 503.246.1375
Fax: 503.336.5176

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