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Using Free Publicity to Boost
Your Web Site Links and Traffic
So, you have a great product or service, yet your web site is not
getting the high rankings and traffic you desire from the top
search engines like Google and MSN Search.
You’re not alone. This scenario is playing out all across the web,
yet there is a simple solution to the problem. Publicity.
Publicity is the art of gaining exposure for your web site, product,
or service with press releases, articles, and other promotional
methods.
A consistent publicity campaign can get you links from some
of the best web sites on the Net. These links provide your web site
with "Link Popularity" and the Google PageRank numbers
you need for high search engine ranking and traffic. Plus, the links
themselves can bring a significant about of qualified visitors to
your site.
The Top 5 Tips for Getting Publicity
(and Links)
Here are a few of my tips for getting publicity and links on the web
sites, AND getting news stories and articles in the newspapers,
magazines and Internet radio show sites.
TIP #1: Be Consistent - Stick With It For The Long-Haul
For maximum results, use public relations as a long-term
awareness and link-building campaign. This will allow your messages
to be delivered to the appropriate audience and generate visibility,
traffic and sales for you.
The biggest mistake I see businesses making with publicity, is
they’re not consistent at all, only sticking with it for 1, 2, or 3
months. It pays to be consistent because sometimes you’ll
send out a press release and get no response back, no publicity,
nothing... In fact, this is when most people quit, when they should
realize that publicity is a “numbers game” that generates exposure
over the long-run if they would just stick with it.
Plus, if you know where to submit your articles and send your press
releases, each one that you write can generate 3-20 or
more new publicity hits and new links to your web
site! So, send something to the media at least every month, if not
every week or two. Stay on track by scheduling your articles and
news releases on your marketing calendar.
TIP #2: Offer Great News Ideas and Quality Articles
To maximize your results, don’t send corporate "flack" to the
media. "Flack" is blatant advertising disguised as a press release.
Instead of wasting the media’s time, be their ally by sending them
real news and quality articles that help their audience.
Don’t think you have enough time or ideas for writing articles and
press releases? You probably already have the content for 12 press
releases or articles without having to write a bunch of new content.
Where is this "hidden" content that’s already written? It’s the
content on your web site, and in your white papers, and other
marketing materials. Simply "repurpose" and edit this content into
announcements, articles, press releases, tip sheets, and other
publicity materials.
TIP #3: Expand Your Publicity Campaign By Building A Media List
In the publicity game, your greatest assets are your contacts.
Since you know your ideal customer, you can target the web sites,
media, and publications that your customers use to get their news
and information. Your media list should consist of the following
types of media...
- Industry-specific web sites, and e-newsletters
- Internet blogs, discussion forums and discussion lists
- Article syndicators like
www.articlecity.com
- Trade publications
- Newspapers
- Magazines
- Radio & TV shows
TIP #4: Distribute Via E-Mail
A 2003 study by the Meta Group revealed that approximately 80%
of business people say their e-mail is more valuable than the
phone. This applies to media professionals as well, so send your
press releases and articles via e-mail. E-mail is free and easy to
use, but adhere to these guidelines for e-mail press releases...
- Introduce yourself via e-mail to the media professionals on
your list and start building a relationship.
- Use a compelling subject line that is personalized by
including their first name.
- Never ever send attachments
- Be sure to format your e-mails in ASCII text file with hard
returns at 65 characters. (Use Microsoft NotePad)
- Following up via the telephone will greatly increase your
results, but never ask "did you receive my press release?" (The
media hate this question since they get hundreds of press
releases a day!)
TIP #5: Post Your Articles On Your Web Site And E-Mail Newsletter
Content is King on the Internet, and the search engines love web
sites with great niched content. Your articles and news releases are
a perfect source of keyword rich text that’s tasty "spider food" for
the search engine crawlers. So, post your articles and press
releases on your web site to increase your search engine traffic.
But don’t stop there. Send them to your e-mail newsletter subscriber
list, you never know who might be on your list who will love your
article and link to it!
In Conclusion:
As the great P.T. Barnum once said... "Without publicity a terrible
thing happens... nothing!" Publicity is a great way to build your
web site links, visibility, traffic and sales. Use these tips to
maximize your publicity campaign’s success.
Promote! Promote! Promote!
Other Resources:
Contact us now for a free price quote
on our search engine marketing services by calling Matt
Hockin at 866.279.5785 or by clicking here.
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