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Web Site Copy that Sells
Want Your Website To Generate More Revenue?
Make Your Website Copy Sell…
Would your like to know the secret to making your Website sell?...
This may seem too obvious and overly simplified, but writing
effective sales copy (words) is the key to making your Website
So why aren't more people buying online? From what I've seen
on the Web, it is painfully obvious. The reason that more people
do not buy online is because most Websites are not designed to
sell correctly. To sell you need benefit-oriented words that appeal
to your customer.
Instead of boosting about your product to your customer, you
have to have to think like your customer and deliver the benefits
that your product will provide after they purchase, own and use
Easy. What are your product's features? Grab
a piece of paper and write down every single feature that your
product has. Next, brainstorm and write the benefit that each
feature delivers to your customer. Finding these benefits takes
a different way of looking at your product.
For simplicity's sake, let's pretend that you sell a simple product
like... Toasters. (For toasting bread.)
Why do your customers buy toasters? Is it because of the features
- the shiny chrome finish?
- the handy timer that adjusts cooking time?
- the easy-cleaning design?
NO! Your customer really buys a toaster because
...wants delicious golden-brown toast!
Toast is the benefit of owning a toaster. For each feature there
are one or more benefits. Your customer gets these benefits from
your product's features. The benefits are the reasons why they
Add headlines that sell...
According to Joe Robson, author of
Your Words Sell!" (MYWS!), about 80%
of your Website's readers will only read your headline. The job
of your headline is to "grab" the reader and get them
to read the rest of your copy. To accomplish this you only need
to remember one thing...
WIIFM - What's In It For Me?
This is what your visitors are asking themselves when they land
on your Website. People are very busy - especially on the Internet.
Present your visitors with a headline that gives them exactly
what they want. Hit them with your biggest benefit - your Ultimate
Strategic Position (USP).
More tips for writing copy that sells...
- Follow headlines with "stimulating" introductions
- Use subheadings
- Write in chunks
- Start each paragraph with a bang
- Keep your sentences short
- Saturate your copy with benefits
- Don't use jargon that the average person won't know
- Don't use "hype"
- Use testimonials
- Use a guarantee
- Ask for the order
- Use graphics to enhance the sales experience
- ... and many more.
You can dramatically increase the Conversion Rate
(the readers to sales ratio) of your Website, sales letters, and
other sales documents by using effective copy writing techniques.
Increasing your profits and sales by re-writing with effective
sales copy is significantly less expensive than trying to overcome
poor copy writing by purchasing more advertising.
Make Your Website Copy Sell.
Call 541-280-3363 or S ign Up For Your Free Consultation.
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web site copy that sells