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A 400% increase in conversion rate is like getting four times the amount of customers for the same advertising budget. As you can imagine, conversion rate optimization can be a great strategy for increasing your leads and sales. Here's how to do it... Optimize Your
Landing
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Conversion
Rate Optimization is the continual process of making your Website and landing pages generate better results from your
visitor traffic. For example, more leads, opt-ins, and more sales.
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Optimize Your Landing |
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Conversion rate optimization is the process of optimizing your landing pages to minimize your "bail out rate" and maximize your "conversion rate" (CR).
The Top 6 Landing
Page Components
To Optimize for Maximizing Your Conversions
The following are the top 6 conversion components that should be tested and improved to boost your conversion rates…
- Headline - Since your headline is the first line that
your visitors will read, the headline of your web page offers
the biggest opportunity (about 80% of the opportunity) for
improvements in conversion rate. Use headlines that clearly
state the biggest benefit(s) that your product offers. Tell them exactly what they can get on your landing page.
- Offer - Since your offer is the "call to action" that
asks your visitors to act (purchase, sign up, opt-in), your
offer accounts for the second the biggest opportunity for
improvements in conversion rate.
- Lead - The “lead” or first paragraph is the third
biggest opportunity for improvements in your conversion rate.
Leads must be written with strong benefits that capture your
visitor’s attention and make them want to continue reading.
- Benefits - The "benefit bullets" (bullet-point
format) are the forth biggest opportunity for improvements in
conversion rate. List your benefits in the order of your
product’s "value hierarchy" to your target market. In other
words, state your product’s strongest benefit first, and its
weakest benefit last.
- Images - The images you use have a big impact on your
conversion rates. The best practice is to use images that
clearly portray the biggest benefit your product or service offers your
customer (rather than generic "feel good" stuff like unknown
logos and clip art). Studies show that product images usually work best
when placed to the left of your product description (or lead
paragraph) since it makes it easier to read your copy from left
to right. Plus, people like to read"captions" under your
images almost as much as they read your headlines. So, add
powerful captions and make your images clickable to the
order/sign up page.
- "Look & Feel" - According to a recent study by Stanford University, 46% of Web sales are lost on websites that lack the critical elements that build value and trust with website visitors. The number one reason the people indicated why they wouldn't buy from a website was because it had an unprofessional "look and feel" that lacked credibility and did not "feel" trustworthy. Having a professional look, and trust building logos (such as VeriSign and BBBOnline certifications) help convert significantly more of your website's qualified visitors into new customers.
Other Important Conversion Elements to test:
- Buttons – Button text, color, look, etc.
- Pricing
- Formatting and placement of page elements, images and copy
- Navigation links versus no navigation links
- Press Quotes
- Testimonials
Other Conversion Best Practices and Tips:
- Reduce your "bail out" rate by optimizing your web pages to download within 5 seconds on a 56k modem – Test your pages on Andy King’s "Web Page Analyzer" http://www.websiteoptimization.com/services/analyze/
- Add a 1-800-Number and Call to Action above the fold (top of the page)
- Add a Logo and a powerful "Value Proposition" to the top left
- Instead of letting visitors click off your landing page, put all your information on one page (This tactic alone increased the conversions of a landing page by 55%)
- Use colors that fit your target customer’s personality
Conclusion:
When you use "Conversion Rate Optimization" to test and
improve your web pages and landing pages you can double your
sales (possibly even quadruple) when you add up all the
performance improvements. Of course it takes time and work but it's
well worth the effort.
If you’re truly serious about maximizing your results, continuously test, track and improve the important elements of your web site, landing pages (and your marketing materials).
Contact us now for a free price quote
on our conversion rate optimization services by calling Matt
Hockin at 866.279.5785 or by clicking here.
Other Related Resources:
- Web Site Optimization Guide
Learn the 5 best marketing strategies to build your business with our Free Web Site Optimization Guide.. Click Here
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